Printful releases smart upscaler tool for printing low-quality images

GaryPageau

Printful is now making its image upscaler, the Printful Smart Image Tool, available to customers. Since the launch last month, the Smart Image Tool has already been used by more than 9,000 customers, the company said.

The AI tool adjusts image quality by doubling the DPI (Dots Per Inch) of the design. The upscaling tool is built-in and available for free to all Printful users. When a customer uploads a design file with 38–74 DPI it automatically adjusts the image when generating print files.

“We noticed that a lot of our clients’ orders couldn’t be fulfilled due to design files not meeting our print requirements,” says Agnese Bite, Head of Design at Printful. “With the Printful Smart Image Tool, we want to give our customers a helping hand when it comes to meeting these requirements and increasing the chances of having their design printed.”

In other Printful news, the company launched a French version of its website.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.